Brian Hart Hoffman

Celebrity bAKER & Cookbook Author

About Brian

Wanderlust and an insatiable desire to uncover the world’s most delicious bakeries and talented artisans have led Brian on the ultimate baking adventure.

Brian, a former flight attendant turned self-taught baker, spent his twenties traveling and discovering bakeries around the world, returning home with a mission to recreate the recipes. This inspired him to launch Bake from Scratch, now a leading global baking community. With award-winning magazines, best-selling cookbooks, a popular podcast (The Crumb), and sold-out baking retreats, Bake from Scratch connects bakers worldwide via @thebakefeed on Instagram.


An acclaimed author, Brian's repertoire includes best-sellers like The Coupe, The Bread Collection, and the Bake from Scratch: Artisan Recipes for the Home Baker series. His latest, Fast-Fix Baking, hits shelves this September.


Brian’s mission is to empower bakers, infusing his tutorials with infectious passion and humor. He demystifies baking, ensuring everyone can enjoy success in the kitchen. With a knack for making complex recipes approachable, Brian's guidance is both clear and entertaining.


Media + Appearances

Lovingly referred to as the “bald guy with the big personality” by a producer, Brian’s wealth of knowledge, infectious laugh, and energetic teaching style has garnered him airtime on national and local television shows all over the country. Considered an expert by media like Newsweek and Buzzfeed and brands alike, he is a host and instructor for Williams Sonoma’s Baking School, leading weekly online classes ranging from baking basics to more advanced baking techniques.

Brian uses his humor, wit, and natural teaching abilities to make it fun and accessible for everyone.”

Over the last several years, Williams Sonoma has had the great pleasure of working with Brian Hart Hoffman and his team at Bake from Scratch magazine on quite a few projects including our Williams Sonoma Baking School Virtual Event Series. Brian is one of the most motivated, enthusiastic partners I’ve worked with over the years. His talent and skill set are only second to his passion for what he does and his eye for detail. He is a true perfectionist! Baking can be intimidating, but Brian uses his humor, wit, and natural teaching abilities to make it fun and accessible for everyone. In fact, he goes out of his way to put his baking projects through the lens of the home baker to make sure that they will be able to “nail it” at home. Alongside Brian, the Bake from Scratch team is comprised of detail-oriented pros that help bring his ideas and plans to life and lend their digital and social media expertise. We’re excited to continue to grow our partnership with Brian and his talented team!


Kristin Perrakis,

Williams Sonoma Marketing Director

Let’s Bake

Brian Hart Hoffman

©2024 Brian Hart Hoffman